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AI Insights · Timothy · April 2022

Top 5 Film & Television Apps on iOS in Uruguay Q1 2022

In Q1 2022, Netflix and Disney+ led the film and television app category on iOS in Uruguay, with notable trends in downloads, revenue, and active users.

Top 5 Film & Television Apps on iOS in Uruguay Q1 2022

In the first quarter of 2022, the top film and television applications on iOS in Uruguay showed significant performance trends in terms of downloads, revenue, and active users. These insights are based on data from Sensor Tower.

Netflix started the quarter with around 2K weekly downloads, peaking at 3.7K in mid-January before gradually decreasing to about 1.5K by the end of March. Weekly revenue for Netflix remained relatively stable, averaging around $2.8K to $3.2K, with a slight peak at $3.3K at the end of February. Active users experienced a gradual decline from 92K at the start of the quarter to around 74K by the end of March.

HBO Max: Stream TV & Movies saw its weekly downloads fluctuate, starting at 2.1K, peaking at 2.9K in mid-January, and then dropping to around 950 by the end of the quarter. Revenue for HBO Max showed a steady trend, ranging from $1.9K to $2.6K, with a peak in the first week of January. The app's active users increased from 13K at the start to about 18.8K by the end of March.

Star+ experienced significant growth in weekly revenue, starting at $1.8K and peaking at $4.5K by the third week of March. Downloads also saw a notable increase, starting at 490 and reaching 2.7K by mid-March. Active users for Star+ grew from 4K at the beginning of January to approximately 13K at the end of March.

Disney+ maintained a steady weekly download rate, averaging around 900 to 1K downloads throughout the quarter. Revenue for Disney+ ranged between $3.1K and $4.8K, with a peak in the last week of January. The app's active users remained relatively stable, averaging around 19K to 20K throughout the quarter.

Antel TV saw its weekly downloads start at 80 and peak at 1.8K by the end of January, with a notable increase again at the end of March. However, there was no revenue data available for this app during the quarter.

For more detailed insights and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2022